Daily Broadcasting Limits

The WhatsApp Business Platform has messaging limits in place to regulate the number of business-initiated conversations that a business can initiate using each of its phone numbers within a 24-hour period. A business-initiated conversation begins when the first template message is sent to a customer and ends 24 hours later.

Unverified businesses are limited to initiating 250 business-initiated conversations within a rolling 24-hour period.

Verified businesses, on the other hand, have different limits based on the number of unique customers they can reach within a 24-hour period. For example, a verified business with an approved display name and a business phone number can initiate conversations with:

• 1,000 unique customers
• 10,000 unique customers
• 100,000 unique customers
• An unlimited number of unique customers

Verified businesses with a higher messaging limit are able to reach a larger number of customers in a shorter period of time, which can be beneficial for businesses that need to communicate with a large number of customers on a regular basis.