Overview

WhatsApp Business API is a platform that businesses can use to interact with their customers through the WhatsApp messaging app. The API allows businesses to send and receive messages, as well as perform other actions such as setting up automated chatbots and managing customer information.

The WhatsApp Business API is particularly useful for businesses that want to communicate with their customers in real-time and at scale.

For example, a business could use the API to send promotional messages or alerts to a large number of customers or to handle customer inquiries and complaints in a more efficient manner. The API also enables businesses to build custom chatbots that can handle common customer queries, freeing up staff to focus on more complex tasks.