Template Management

Estimated reading: 2 minutes

Template management allows businesses to create, edit, and delete message templates for use in WhatsApp Business API conversations. These templates can include pre-approved text, images, and other media, and can be used to quickly and easily send standard messages to customers. By using template management, businesses can streamline their communication processes and improve their efficiency.

Meta has some template guidelines to ensure that all users have a pleasurable interaction while connecting with businesses.

	Unverified Business Manager	Verified Business Manager without any WABA with OBA	Verified Business Manager with at least one WABA with OBA
Time to get template messages approved	24 hours after submitting template message	Instant	Instant
Limit of number of Business Initiated Conversations per day	250	1k to 100k (Depends on quality rating)	1k to 100k (Depends on quality rating)

Enforcement Processes

The WhatsApp Business Account, Business Manager, and template levels are all incorporating enforcement procedures against spam and scams.

Any templates that have been identified as spammy or fraudulent (for instance, chain letters, pyramid schemes, unlawful or forbidden communications, or unwanted electronic communications, see Business Terms of Service) will not be accepted, even if it was accepted earlier.

Templates with a lot of negative feedback will be put on hold.

This implies that new template messages must be prepared and submitted in accordance with marketing best practices and to ensure communication clarity.

Here are some pointers for avoiding template messages being rejected:

Abstain from sending messages that are open-ended or introductory.
Sending ambiguous or pointless messages should be avoided.
Review and abide by the Business Messaging Policy, Commerce Policy, and Business Terms of Service for WhatsApp.
Avoid sharing link URLs with too many strange characters or without the company name because this could be taken as phishing.
To establish a connection between the message and the business, clearly and explicitly state the name of the company.