What are the different audience types in Broadcast?

Estimated reading: 4 minutes

Overview

Broadcast is a feature on WhatsApp that allows a user to send a message to multiple contacts at once. This can be especially helpful for businesses looking to communicate with their employees or clients efficiently.

One of the main advantages of using broadcast for business communication is the ability to reach a large number of people in a short amount of time. Instead of sending individual messages to each contact, a business can use broadcast to send a single message to a pre-selected group of people. This can save time and effort, as well as ensure that all recipients receive the same information at the same time.

Types of Broadcast Audience that can be selected on WhatCX

It can be of the following types –

1. All Opted In – In this context, “All opt In” means that every contact that has been added to the contacts module will be included as part of the audience. This means that the message or communication will be sent to all of these contacts at the same time. The “All opt In” audience type is often used when a business or organization wants to ensure that all of their contacts receive the same information at the same time. It can be an effective way to reach a large number of people quickly and efficiently..

2. Contact List – The “Contact List” audience type allows a user to send a message or communication to a specific group of people. To use this audience type, a view must first be created in the contacts module, which allows the user to select a specific group of contacts based on certain criteria (e.g. marketing lead tag). When the “Contact List” audience type is chosen, the message or communication will be sent only to the contacts included in the selected view. This allows a user to target their communication to a specific group of people, rather than sending it to the entire contact list.

Follow the below steps to create a view

Go to contacts module
Click on Advance Filters, select the Field Condition and Value and Click on Apply Filters.
You’ll have this view. Now Click on Save Current List
Now enter the name of the view and click save List

3. Tag Selected – The “Tag Selected” audience type allows a user to send a message or communication to a specific group of people based on a particular tag. For example, if a user has created a tag called “Hot Leads,” they can use the “Tag Selected” audience type to send a message only to the contacts with the “Hot Lead” status. To use the “Tag Selected” audience type, the user must first assign the relevant tag in the contacts module and then select it as the audience type when sending the message or communication.

4. Upload Contacts – The “Contacts Upload” audience type allows a user to send a message or communication to a specific group of people by uploading a list of contacts in a CSV file. To use this audience type for broadcasting, the user must create a CSV file containing the name, mobile number, and country code for each contact they wish to include in the message.
• The file should be a CSV file
• There shouldn’t be any space in the cells

5. Imported File – You can import a particular contacts list at the time of creating the broadcast and use it to send communication

6. Intelligent Audience – Basically, it is a combination of New, Recently Active, and Inactive connections. You can choose “New” if you only want to send messages to newly added members. You can also choose “Recently Active Contacts” or “Inactive Contacts” if you only want to send messages to recently active or inactive contacts. Then click “Send” to continue.